Business Building Educational Programs
SATURDAY, AUGUST 4, 2012
A Perfect Match: Integrating Social Media & Email Marketing to Increase Foot Traffic
11:00 am - 12:00 pm | Presented by: Crystal Vilkaitis, Director of Social Media, SnapRetail, LLC
Learn how to create a cohesive marketing plan using email and social media to drive feet from the street - and into your store! Find out how to catch casual browsers' eyes and make the connection that could lead to you gaining a lifelong customer.
7 Ways to Make Your Store Marketing More Pinteresting
2:00 pm - 3:00 pm | Presented by: Crystal Vilkaitis, Director of Social Media, SnapRetail, LLC
Pinterest is a fun way to organize ideas and products you find interesting, but did you know it's also a great way to drive traffic to your website and show customers your store's personality? During this session, you'll learn easy ways to profit from Pinterest and engage your customers in a fun and social new way.
SUNDAY, AUGUST 5, 2012
The 3/50 Project: Building Business from the Ground Up
11:00 am - 12:00 pm | Presented by: Cinda Baxter, President of Always Upward and Founder of The 3/50 Project
Relying on the simple premise "Pick 3, spend 50, save your local economy," The 3/50 Project exploded onto the national stage as a way to help brick and mortar businesses reclaim consumer dollars in a positive, effective manner. Learn how the Project came to be, what it's grown into today, and how you can use it to strengthen your own business.
MONDAY, AUGUST 6, 2012
STAY ON TOP! Sharpen Your Competitive Edge to Thrive in Today’s Retail World
10:30 am – 11:30 am | Speaker: Susan Wagner, Editor, Smart Retailer
Even in a Wal-Mart world, independent retailers can survive and thrive. Learn how to reinvigorate your store by casting a fresh eye on everything from public relations to product choices. Discover the importance of branding your business and finding your unique selling point, and learn how to keep your store top-of-mind with your customers.
Reaching Today’s Tech-Minded Consumers
1:00 pm – 2:00 pm | Speaker: Susan Wagner, Editor, Smart Retailer
Today’s generation lives with their cell phone in one hand and a computer mouse in the other. Learn what drives this new consumer and how you can use mobile marketing, QR codes and more to connect with them to bring more sales to your business.
Handcrafted Resource List
The official show directory will feature a complete list of exhibiting companies with handmade in the USA products or international handcrafted items.
Green By Design Resource List
The official show directory will include a complete list of exhibiting companies showcasing products or items that are made from green, sustainable, biodegradable, organic, recycled and reclaimed items.
On-Going Show Specials
A number of exhibitors will be offering various savings on their lines and other discounts during all four days of the show. Be sure to pick up a show directory for a complete listing of companies participating in the on-going show specials.
Terrific Tuesday
Take advantage of show specials being offered by participating exhibitors on Tuesday, August 7. A complete list of participating exhibitors will be available at the show registration desk.
Transportation Rebate Program Benefitting the San Francisco Food Bank
Bring your receipt along with any three non-perishable food items to the Transportation Rebate Desk and receive a $5 transportation credit. Buyers who are unable to bring food items will receive a $3 transportation credit.
Show Your Badge to Receive Discounts at Local Businesses
The San Francisco International Gift Fair will once again partner with the San Francisco Convention and Visitors Bureau to offer exhibitors and attendees significant discounts a local area businesses including hotels, restaurants and bars through the “Show Your Badge” Program. To receive the discount, Gift Fair attendees and exhibitors will simply present their SFIGF exhibitor or attendee badge. Click here for a list of Bureau members participating in the program. Additional participants will be added up until the Gift Fair’s opening, with a complete list available onsite at the Information Desk.
